[tc_contributor_byline cb_profile=”https://www.crunchbase.com/person/ashish-krishna” slug=”Ashish-Krishna”]
I love design and startup and I firmly believe magical companies emerge when these two meet, e.g. Braun, Apple, Airbnb, Medium, YouTube, Square, and Nest. The critical mass of combined business, design and technical skills have made these companies incredibly successful.
But I always feel people overcomplicate design with their multiple principles and frameworks. Design should be simple, replicable and top of mind in a startup. At Mammoth we think of design as a state of mind, a simple yet creative approach to a problem. It’s how we think we will empathize with our users and unearth unarticulated opportunities. This is how we approach it.
Don’t be dogmatic about process, specs and beautiful renders. Speed to market, learning and building is what matters; not your pixel perfect Photoshop mocks and documentation. The thing you should strive for perfection with should be your shipped product, not your mockup. Ultimately, users…
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